Pink Park City was first launched in 2018 by the Huntsman Cancer Foundation. This event was lauched to raise money for cancer research. It needed to be branded from scratch, and the print and digital need have been extensive each year.
The logo needed to fit into the family of events HCF currently hosted. The client was specific that it was to be "assaltingly pink", to promote the event and it's ties to breast cancer research. Environmental graphics were needed all over the mountain, including the mainstage. Apparel and race bibs were needed for all participants. Each year we produce a sponsorship packet to be given to potential corporate sponsors, which include infographics and metrics.